Before 35,000 Americans started videotaping themselves base jumping for bragging rights, somebody had to make the decision to jump off a cliff. It’s risky, It may not appeal to everybody, a…
Before 35,000 Americans started videotaping themselves base jumping for bragging rights, somebody had to make the decision to jump off a cliff. It’s risky, It may not appeal to everybody, and at the end of the day the whole exercise could be a colossal failure. But when the jump is made, it sure feels good.
Entrepreneurs take branding risks 100 times a day. Some risks are calculated and planned, others are unexpected and unintended. That being said, all risks are a vital part of becoming the brand you envisioned when you started down this path to entrepreneurship. Though the risks can be enormous at times, brand leaders need to decide how far they are willing to go to mitigate that risk and build a credible brand.
We can all agree; inexpensive marketing platforms exist and that’s fine. Brands should optimize their engagement on platforms that require little investment and far reach. But what if your objectives for your brand are a little more complex? What if you want to build a content marketing strategy that gets a cohesive message out to the right people, across multiple platforms? What if you want click-to brick optimization? In other words, what if you decided to build a great brand. This my friend, requires some soul-searching.
First let’s look at why you decided to launch a brand. Do you have a mission statement and if so, can it resonate with your audience? Next, you might want to right down some marketing objectives, the who, what, when, and why of it all. Now I won’t get into the particulars of launching a brand; there are plenty of resources out there for that. I want you to dig deeper. What can you do for your brand everyday that will increase visibility, mitigate risks, and have multi-platform impact? Many of you hear me use the term “disruption”. I’m usually referring to my brand but what does it mean for your strategy? Sometimes you have to be more brave than scared, more bold than reserved, and more proactive than reactive. And the thing you do that expresses all those theories of thought must be done every day. You have to be persistent and consistent in your boldness. Often clients will tell me, “Well that wasn’t working so I stopped doing it.” My answer is usually, “But didn’t we just start that strategy yesterday?” Here are six other things you should be doing everyday to be brave in your branding.
1. What’s the hook? I refer to my followers as “disruptors” and this will never change. What’s your brand’s cross-platform hook?
2. Proactive approach: What are you doing today that your brand will thank you for tomorrow? Let customers see that you’re walking the talk. Shoot some video that’s related to content you’re sharing across all platforms.
3. Make it Palpable: Your customers just want to feel something, see something, that makes them want to take some action. It’s that simple. Stop complicating it for them.
4. Don’t sell: Your brand is an idea, not a product. The best advertisements, those we remember are those where we see an idea in motion.
5. Keep it consistent. Your message should be consistent across all platforms, even if expressed in different ways.
6. Take a risk! Some of the craziest ideas and call-to-actions are the most successful. If you invite your client’s to have coffee and a run w/ you, don’t be surprised if 1000 people show up. Make it count.
Everyone who has succeeded as an entrepreneur has one thing in common: They plan. Somewhere along the entrepreneurial journey there’s a point at which we make the conscious decision to plan and achieve our goals or we unwittingly decide that we’ve embarked on yet another failed project-no two ways about it. Planning just makes sense. You’ll find that those who plan achieve far more than those who don’t, as planning is a sign of true leadership abilities.
Planning doesn’t have to be a daunting task. In fact it can be quite fulfilling when approached from a place of self care and professional growth. I started planning because I found comfort in working from lists. Checking things off as I’ve accomplished them makes me feel productive and that I’m moving forward instead of standing still. It’s important to develop your own personal style of planning but if you need examples, there are plenty of them on Instagram or Youtube.
The most popular styles of planning are the traditional “month-at-a-glance” and bullet journaling. As I have an affinity for both and my readers stress how indecisive they can be at choosing one or the other, I thought I’d show you how I incorporate bullet-journaling into my everyday planning style. Like many women, I use the Erin Condren planner. I don’t endorse one planner over any other, EC just works for me. Bullet-journaling, by contrast, offers some unique opportunities for planners:
- Handwriting practice
- Doodling as therapy
- Prioritizing tasks
I plan weekly. I keep a digital calendar for logging meetings, workouts, family schedule, etc., but I prefer a paper planner for mapping out projects, research and other long-form tasks. Once I put my tasks into my weekly planner, I use the following bullet-journaling techniques for ensuring tasks are handled appropriately.
- Key: I place a “key” in my monthly goal section of my planner to mark off priorities. Each symbol can be used to quickly categorize tasks.
- Arrow: arrows symbolize migrated tasks
- X: an “x” symbolizes completed tasks
- Hollow black circle: symbolizes an event/appt
- Filled in circle: symbolizes research needed
- A red star: symbolizes urgent/priority; ususally used for my “top 3” daily priorities
Bullet-journaling incorporated into your personal style of planning helps you stay focused on the task at hand without being an enormous time suck. Once you have a system, developed from your own style, planning will be seamless and eventually you’ll be achieving like a boss!
Colin, this sadly, is all true. There used to be discharge planning meeting that were patient-centered. The scope of these meetings, if they still occur, has changed. Socio-economic issues are never a consideration and often the planning participants are talking over the patient & family’s head. There are ways to change this; we just have to be mindful of the problem.
Blog post by Colin Hung
Last week I had the opportunity to attend the National Association for Home Care & Hospice (NAHC) Annual Meeting. It was the first time at this conference and I was excited to be going. I was anxious to see the latest innovations for patient self-care at home and the latest evolution of aging-in-place technologies. I should have read the prospectus better.
The target audience for the NAHC15 event wasn’t patients at all. The 2,500 attendees were mostly from organizations that provide in-home care to patients. Many were from companies that send clinicians, nurses, caregivers and social workers to paitents’ homes. Because of that, many of the vendors in the exhibit hall had tools and technologies that were designed to help manage this type of mobile and remote workforce.
Although I was initially disappointed, I found NAHC15 to be eye-opening. Being a newbie, I spoke…
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These are great tools. and from my POV, Suzi’s sauce is a really good recipe. The only one I haven’t tried is ManageFlitter bu I certainly plan to check it out. You should too.
As a Social Strategist I do a lot of work with clients on building up their brands and executing various types of initiatives and relationship-building. But, as a lot of you know, I also spend a good bit of time building up my own “personal brand”. Now before I go any further let me make it clear that this post is not designed to be a “How to Build Your Personal Brand” post. If I was going to do one of those it would be super short: “Your online persona should be an authentic representation of your offline self.” *mic drop*
The way that I go about building my personal brand may not be how you should do it. A blog, for example, might not be the best fit for you. One of the biggest things that I’ve learned is that you have to be honest with yourself before you…
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They say hunting is the only sport where your opponent does not know they are in the game! When real arseholes like Dr. Walter J. Palmer kill Cecil the collared Lion, you have to start questioning what type of person hunts? We already know that they are not just men who are poorly endowed, but also women who think they were born to be men with small members – honestly, hunting may have good conservation reasons, but the killing of animals that form part of our heritage just because you have too much money is a real shame. Perhaps these hunters should be dismembered first, and then allow them to decide if they still have enough energy to hunt in the first hour after their dismemberment, then give them a spear and let the opponent smell their blood. The idea may be barbaric, but it would certainly make hunting a fair sport.
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Just five years ago, there were more Bank of America branches in the US than Walmart stores. But in an effort to cut costs, the bank has closed about a fifth of its branches since then—and is now warning of more closures to come.
“We took 1,400 branches out of the system, which is bigger than some entire companies out there,” CEO Brian Moynihan said on a July 15 call with analysts to discuss the company’s second-quarter earnings (they nearly doubled to $5.32 billion). “We expect there to be more pressure downward.” Bank of America currently has about 4,800 branches.
The bank’s rationale for closing branches goes beyond cutting costs: “Customer behavior is changing,” Moynihan said, noting that the number of mobile banking customers has more than doubled in the past four years to more than 17 million people. Now, 13% of Bank of America’s checks are deposited via mobile.
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